Search Engine Optimisation - NZ's Leading SEO Company.
Web Services Limited are the experts to see for all your search engine optimisation and website development, our objective is to manipulate and develop the HTML code of your website, so it can! Over time! Find itself in a dominant position in the search engine results page. While there is no exact science to search optimization or search marketing, mainly due to the search engines algorithm being changed on a ir-regular basis, even so... There are certain rules which must be followed when optimising your website for Search Engines. Search optimisation is the art of synchronizing certain parts of a web page to inform search engine spiders that you want to optimise a website for a particular keyword or search phrase, without over doing it and in the correct context, otherwise your website could be considered as spam, not be trusted, therefore remaining nowhere near the top of the serps for your chosen keywords.
Read MoreManipulating Important HTML Meta Tags They are as follows:
Meta – Title Tag. Meta – Description. Meta – Keyword Tag. H1 – H6 Html Headings. Html - Alt tags.
Every separate page of a website should be optimized for one or two particular keywords or keyword phrases, these phrases must be present in all the above meta tags, all tags present should be unique for that one page of the website, those keyword phrases should also be present in the body content which should also be only unique content.
Meta title tags are the words at the very top of the browser, the same level as the minimize and maximize options, the search engines display page title tags along with the meta description tags in the results search engine results pages. These two tags are very important, as searchers get the results they are searching for, depending how they are worded can determine which choice the searcher will decide out of the 10 on display, also important because these words and the keywords in them, may be a very powerful reason why your website is displayed in this position in the serps in the first place.
The next tag (Meta keywords Tag) is not used so much these days, but still is buy some search engines to understand what the page is about. The next tag is arguably one of the most important tags, the HTML Headings, (H1 - H6.) H1 being most important of all the HTML headings, the search engines will use this tag to get a general picture of what is the main topic of the page.
Search marketing of the picture files is performed with alt tags, search engines cannot read or understand a picture file, you have to describe it by way of an alt tag, so when you run the mouse over the file a small block of words will appear, like the other meta tags, this tag should not be stuffed with keywords, the tag is there to give a brief, accurate description about the picture.
One important point to remember is to save the original picture file with an appropriate file name, if the picture is that of a spade, save the file as Spade.jpeg, the reason for this is; once the file is loaded on to the website this information is available to the search engines, being present in the mark up code.
Search Optimisationof Pdf files. It's not such a good idea to have a few thousand words on a web page, for one thing, search engines dislike large web pages and may penalize you, a good option if you have too much information to put on the one page, instead of making another page about the same topic, link the web page to a PDF file.
& Rule of thumb; with any web page you should optimize one keyword phrase for every 300 words, for another keyword phrase add another 250 – 300 words, although no exact rule about percentage of your keyword on the page, aim for about 2 - 3%, more important is the positioning of keywords on the page and other wors relating to your keywords.
Search engine marketingof a movie file, this is another very important on-page asset, so don't leave it out.
Contact the team at Web Services for information on our SEO Services, expert, fast and friendly service.
